Research Project

Jul. 2021–Aug. 2021
Fundamentals of Brand Strategy Online Research Seminar
Group Member, supervised by Kenna Kay at Columbia University

Conducted brand analysis on Lego and investigation on its market
Conducted in-depth analysis of Lego’s customer base and Lego’s future market in electronic products Delivered a presentation on brand analysis and wrote a paper

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Intership

Thematic Culver City, CA
Business Development and Data Analytics Remote Internship
Aug. 2021–Sept. 2021

Searched for suitable independent artists and YouTube creators
Sent emails to potential candidates for cooperation

Ruiqun (Shanghai) Business Consulting Co., Ltd. Shanghai, China
AUIA International Summer School Marketing Associate
Aug. 2019–May 2020

Held information sessions of the summer school at Binghamton University
Confirmed the enrollment status of each student and organized the courses of the enrolled students

Guo Song Cultural Media Corporation Shanghai, China Summer Intern
May 2018–Jun. 2018

Sorted out clients’ information and analyzed clients’ requirements for advertisement
Responsible for the analysis of advertising and advertising companies in the market
Analyzed the process of product promotion.

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ON-CAMPUS ACTIVITIES

Graduate Assistant at AOS Department Manhattan, NY Graduate Assistantship
Aug. 2019-Present

Assist professors and departments with administrative tasks
Help students with various problems at school

ELI Teaching Assistant Binghamton, NY Assistant Teacher Fall 2019–Spring 2020

Mainly responsible for students’ lectures and debates in class
Conducted brainstorms to intrigue students’ writing ideas